Month: October 2016

Digital Marketing Technology

nigerian api economy

How Telecomm Operators can improve lives with health API Economy

  What are APIs? According to Webopedia, an API (Application Program Interface) is a set of routines, protocols and tools for building software applications. A good API makes it easier to develop a program by providing building blocks which a developer puts together to make a more robust software. Just like your normal phone apps…
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October 20, 2016 0
The impact of duplicate content on SEO

The impact of duplicate content on SEO

Content duplication also known as plagiarism is the act of copying the content of another website outrightly. This creates a situation where a search engine finds exactly same content in more than one place on the internet. Most often the copying of such duplicate content is usually without permission from the content author. Content duplication…
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October 13, 2016 0

What every business owner should know about owning a website

The internet has redefined the borders of our modern world. Big and small companies now have customers all across the globe. They are providing an infinite array of information to a widespread audience whom they intend to convert into paying customers eventually. The possibilities are endless through effective and efficient web design. We discuss about…
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October 13, 2016 0


  To be successful in implementing a winning marketing strategy and get results, your marketing plan must incorporate the 5 pillars of digital marketing. If you fail to setup a strategic plan, your marketing goals will definitely suffer. Here we discuss about the crucial aspects of online marketing which every brand must get right: content…
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October 12, 2016 0
search engine essentials

Top 10 Search Engine Essentials for site optimization on SERPs

What is SEO and how can it impact my business? SEO simply stands for search engine optimization. A term used to refer to the process of optimizing web pages to rank high on Search Engine Results Page (SERP) for a particular query which a user has requested for. The purpose of SEO is to create…
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October 8, 2016 6
online marketing strategy

10 practical ways for setting up a winning online marketing strategy

  One of the things we are constantly thinking about as a brand is how to reach people. We want to take our content and reach to the next level and figure out where people spend their time. Mobile is the new TV and social networks are the channels. Brands have the opportunity for their…
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October 3, 2016 2
social media marketing

Simple strategies for social media marketing

SOCIAL MEDIA MARKETING Social media marketing is one of the most powerful tools in your digital marketing channels. Apparently, its usage and application in achieving digital marketing goals have skyrocketed, such that many businesses and organizations implement it as one of their key form of digital marketing. And statistics shows that social media marketing when…
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October 3, 2016 0