Social Media plays a major role in digital marketing today. The number of active users of social media continues to increase steadily as the year goes by. Presently there are about 2.3billion active users of social media and about 1.9 billion active mobile social users. Marketers are increasingly taking advantage of social media to increase sales and boost their brand identity. All these point to the fact that social media is increasingly becoming an indispensable tool for online marketing. This article looks at top social media trends to watch in 2017.
Here are some of the trends to watch out for this year which are essential for successfully reaching out to prospective customers. These trends point to the fact that brands are always seeing better ways to engage their customers and provide them with what they need at a particular point in time.
- LIVE STREAMING VIDEO:
Different platforms are introducing the live streaming options on the platform which brands can leverage on to provide users the opportunity to witness events as they happen. Youtube still remains the top contender in terms of number of video content being uploaded and viewed every day. With almost 50% of marketers incorporating Youtube video sharing to their marketing strategy in 2017. Twitter’s periscope, Facebook live, and Instagram stories offer free streaming services giving businesses great opportunities to present their product and services to their followings in a more transparent, creative and timely manner.
Chatbots are becoming popular by the day and finding their way to mainstream digital marketing. A Chatbot is a service powered by rules and sometimes artificial intelligence that a person can interact with via a chat interface. Some examples include the Chatbots that are embedded in Facebook messenger and also those on the new social media platform, Telegram. Chatbots are used to respond automatically to the various queries from the user.
- MORE EXPIRING SOCIAL CONTENT:
Snap chat has made the concept of short-lived content popular-these are social media feeds that disappears after the visitor has viewed them. Also, Facebook acquired Instagram which has a form of short-lived content called Instagram stories.
- MERGING OF SOCIAL MEDIA PLATFORMS:
The need to integrate the various social media platforms available is becoming paramount. Facebook bought Whatsapp, Instagram and Oculus Rift, Twitter acquired Periscope and Microsoft also bought LinkedIn, the professional networking site. These integration are beneficial for marketers as content distribution among the various platforms becomes easier.
- HARDER ACQUISTION OF ORGANIC SOCIAL TRAFFIC:
Getting noticed in the digital space was much easier back then, all you needed was to post updates on these platforms on a regular basis and your likes and followers grow naturally. But this tactic is getting obsolete. Most social media platforms have changed their algorithm in such a way that more traffic to content can be gotten mainly with paid ads. This means that marketers mustn’t rely only on the power of social media to drive organic traffic but also multi-channel strategy from SEO to email marketing to maximize their digital marketing campaign.
- VIRTUAL REALITY AND AUGMENTED REALITY:
In 2017, we are likely to see Facebook come up with AR applications in social media. Technologies like Pokemon Go, Oculus Rift and Google Cardboard have been effective in creating a market in VR and AR.
- MORE PERSONALIZED CONTENT:
The need to serve content which is relevant to a particular customer at a particular time is very crucial of this point in time. More and more people are becoming less appreciative of traditional advertising. Most marketers today are taking advantage of Facebook re-targeting that allows them to craft adverts and content driven by identifying where the audience have been on the web, as well as their own preferences and interests.
- INCREASE USAGE OF SOCIAL INFLUENCER:
Influencer marketing is a powerful marketing strategy which enables brands to earn the trust of their audience. About 47% of online ads do not get to the intended audience because most users have adblocker software installed. Influencer marketing is a means for brands to get across to their audience. 84% of marketers today are looking forward to using at least one influencer marketing campaign within the next few months.
Keeping up with these changes will give your brand an advantage thereby increasing the effectiveness of your digital marketing strategy.
Here is an info graphics from B2C as well:
- 5 WAYS TO INCREASE SOCIAL MEDIA ENGAGEMENT ORGANICALLY - April 2, 2017
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